SCENARIO 2-1 You Have Recently Hired a 55-Year-Old Employee Who

question 130

Multiple Choice

SCENARIO 2-1 You have recently hired a 55-year-old employee who has always successfully worked for large firms.Your company is a small, closely-knit organization with many young people who do not have as much work experience as this newcomer.You have prided yourself on being flexible with your employees and being open to some of their needs.They requested an informal dress code for Fridays and you adopted this policy four months ago.
You should expect that your new employee

• A)will be excited by the new dress code.
• B)will perceive the dress code in the same way as the other employees.
• C)may have a different perception of the dress code because of differences in the target.
• D)may have a different perception of the dress code because of differing past experiences.
• E)will ignore the new dress code.

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Definitions:

Consultative Selling

A sales approach where the salesperson focuses on creating value and trust with the buyer, often by recommending solutions that fit the buyer's specific needs.

Business-to-Business

Commercial transactions or relationships between two businesses, rather than between a company and individual consumers.

Marketing

Marketing encompasses the activities, strategies, and processes used to promote and sell products or services, including market research, advertising, distribution, and customer relationship management, aiming to satisfy customer needs and achieve business objectives.

Business-to-Government

Transactions conducted between companies and governmental bodies.