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SCENARIO 6-3 Executives at Moonlight Auto feel that the work teams in their factory are not as productive as they need to be if the company is to gain competitive advantage in the market place.Managers plan to set the conditions for high team work and performance that will result in productivity gains for the company.
In designing work teams, management must keep in mind that cohesiveness is an important factor if high productivity is to be achieved.The relationship between cohesiveness, norms, and productivity is not very complex; however, each element must be recognized to facilitate appropriate development.If performance norms of a group are high and cohesiveness is high, it is likely productivity will be
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