SCENARIO 7-1 Sam Is a Sales Representative for Alliance Ltd

question 35

Multiple Choice

SCENARIO 7-1 Sam is a sales representative for Alliance Ltd.who is having trouble explaining the benefits of his product.He has decided to try to improve his communication by examination of the communication process model.Currently, he calls customers on the phone and tells them what new products are available.He then sends the customers their orders via the postal service.His customers frequently return goods because they are not as expected.
Sam's customers complain that they don't understand the products that Sam tells them about - often the product is too big or too heavy for their needs.This problem seems to be in

• A)context.
• B)the medium.
• C)the channel.
• D)feedback.
• E)control.

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Definitions:

Pillars

Fundamental principles or structures that support or uphold a concept, project, or system.

Competencies

A combination of skills, knowledge, and behaviors that are critical in performing tasks effectively.

Sustainable Development

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs, emphasizing environmental, economic, and social sustainability.

Global Corporations

Large companies that operate and provide services or products in multiple countries around the world.