SCENARIO 7-1 Sam Is a Sales Representative for Alliance Ltd

question 35

Multiple Choice

SCENARIO 7-1 Sam is a sales representative for Alliance Ltd.who is having trouble explaining the benefits of his product.He has decided to try to improve his communication by examination of the communication process model.Currently, he calls customers on the phone and tells them what new products are available.He then sends the customers their orders via the postal service.His customers frequently return goods because they are not as expected.
Sam's customers complain that they don't understand the products that Sam tells them about - often the product is too big or too heavy for their needs.This problem seems to be in

• A)context.
• B)the medium.
• C)the channel.
• D)feedback.
• E)control.

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Definitions:

Internal Data Sources

Information collected from within an organization, such as sales records, customer feedback, and inventory levels, used for decision-making and strategic planning.

Independent

Refers to entities or individuals that operate autonomously, without external control or support.

Dependent

In statistics and research, a dependent variable is the outcome or variable that researchers are interested in explaining or predicting based on other variables.

Kelley Blue Book

A vehicle valuation and automotive research company known for providing data regarding the pricing and value of new and used vehicles.