SCENARIO 12-7 Microchip Technology Is at the Heart of Everything

question 11

Multiple Choice

SCENARIO 12-7 Microchip technology is at the heart of everything electronic.The stakes for manufacturers are high and market fluctuation makes for an uncertain future.Jim Forrest is CEO of BigChip Inc., a medium-sized company that manufactures specialty microchips used in a variety of computers to facilitate efficient graphics processing.Jim recognizes the need to diversify his manufacturing operations and is considering starting up a new division, which would design, develop and produce security chips.These would be used in situations ranging from data transmission to securing financial transactions.
Other companies are also considering involvement since the security market is potentially a large one.Jim knows that the rapid advancements in the field of computer hardware and software necessitates an innovative approach to development of any new technology.Jim realizes that responding to market conditions and world economic influence will have to be carefully dealt with.
Some managers at BigChip Inc.are cautioning Jim that creativity can be stifled because of the social environment within which the employees are functioning.This means that the potential they have for doing creative work may not be fully realized.Which factors act as blocks to the creativity process

• A)expected evaluation
• B)conventional obligation
• C)physical constraints
• D)focusing on purpose
• E)emphasizing extrinsic rewards

Recognize the difference between competitive and noncompetitive proposals and their strategic considerations.

Understand the standard structure and components of a cover letter for a sales proposal.

Comprehend the role and importance of an executive summary in a business plan.

Grasp the significance of conservative estimations in budget preparation for proposals.

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Definitions:

Principal Determinant

The primary or most significant factor that influences the outcome of a situation or the development of a process.

Successful Action

The accomplishment of a task or goal that achieves the intended result or outcome efficiently and effectively.

Impression Management

The process through which people try to control the perceptions others have of them, through the manipulation of information in social interaction.

Civil Inattention

A social behavior where individuals in public spaces avoid making direct eye contact or engaging with strangers, acknowledging their presence without inviting interaction.