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SCENARIO 12-7 Microchip Technology Is at the Heart of Everything

question 70

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SCENARIO 12-7 Microchip technology is at the heart of everything electronic.The stakes for manufacturers are high and market fluctuation makes for an uncertain future.Jim Forrest is CEO of BigChip Inc., a medium-sized company that manufactures specialty microchips used in a variety of computers to facilitate efficient graphics processing.Jim recognizes the need to diversify his manufacturing operations and is considering starting up a new division, which would design, develop and produce security chips.These would be used in situations ranging from data transmission to securing financial transactions.
Other companies are also considering involvement since the security market is potentially a large one.Jim knows that the rapid advancements in the field of computer hardware and software necessitates an innovative approach to development of any new technology.Jim realizes that responding to market conditions and world economic influence will have to be carefully dealt with.
A corporate ethics policy or guideline must be based on core values.Although Jim has practiced many of these values, he has never been faced with developing them and instilling them in his managers and employees.Which of the following is the most basic of core values to work with

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Definitions:

Cost Of Machines

The expenses involved in acquiring machinery for business operations, including purchase price, installation, maintenance, and operation costs.

Fixed Cost

Expenses that do not change with changes in the volume of production or sales, such as rent, salaries, and insurance.

Variable Cost

A variable cost changes in direct proportion to the level of production or activity in a business, such as materials and labor.

Marginal Cost

The additional expense incurred from generating one more unit of a product or service.

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