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Who Developed a Three-Step Model for Change That Included Unfreezing

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Who developed a three-step model for change that included unfreezing, movement, and refreezing?


Definitions:

Environmental Scanning

is the process of systematically gathering information about the external environment to identify potential threats and opportunities.

Competitive Intelligence

The process of gathering, analyzing, and using information about competitors, market trends, and the business environment to support strategic decision making.

Product Positioning

The process of market positioning of a product, including strategies to present a product in the best possible light to different target markets.

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