SCENARIO 14-1 Your Small Company Has Discovered That Other Companies

question 79

Multiple Choice

SCENARIO 14-1 Your small company has discovered that other companies are able to outbid you; your entire operation and product are in need of complete reorganization and redesign.
Employees seem unfocused and disengaged; many groups seem to be gossiping and discussing the weekend sports events.You wonder if you should have used a change approach that would have started with you sharing the latest financial data on the company, showing it has very low cash flow and high debt.This approach, Kotter's Eight-Step Plan, would have create urgency and

• A)competitive advantage.
• B)compelling reasons for change.
• C)consolidation of opinions.
• D)restraining forces for change.
• E)process values.