SCENARIO 14-4 Johnson Farm Products Is Expanding Its Traditional Business

question 119

Multiple Choice

SCENARIO 14-4 Johnson Farm Products is expanding its traditional business with farmers to include home gardeners.The sales personnel who have had good long-term relationships with area farmers do not meet this change with enthusiasm.You know the change will be difficult if you cannot obtain their cooperation.
You have threatened to eliminate positions and even to close down the company if your employees don't change their attitudes.You are using

• A)education and communication.
• B)participation.
• C)negotiation.
• D)coercion.
• E)facilitation and support.