With a Choice of Two Products of Similar Price and Quality

question 39

True/False

With a choice of two products of similar price and quality, 20% of surveyed customers said they are willing to buy the more sustainable option.

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Definitions:

Social Media Tools

Online platforms and technologies that facilitate the creation, sharing, or exchange of information, ideas, and other forms of expression among people.

End User Profile

A detailed description of the final consumer or user of a product or service, including demographics, preferences, and behaviors.

Biggest Fears

The most significant anxieties or phobias that individuals or groups face, often impacting decisions or behaviors.

Motivators

Internal or external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.