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Firm performance is not just a function of a company's own actions but must also be understood with relation to the actions of what major external business force?
Key Threats
Primary external challenges or obstacles that could negatively impact an organization's ability to achieve its strategic objectives.
Limitations
Restrictions or constraints that impact the scope, effectiveness, or outcomes of a project, research study, or business strategy.
Marketing Strategy
A comprehensive plan formulated to achieve specific marketing goals and objectives.
Coherent Strategy
A strategic approach that is logical, consistent, and connected in a way that all parts support each other towards achieving business goals.
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