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Lennox Company Is Planning on Extending Its Marketing Business in the Asian

question 14

Multiple Choice

Lennox company is planning on extending its marketing business in the Asian market and it is looking to turnaround one of his offices located in Europe by liquidating the assets there and pulling out of that market.Which one of the grand strategy is Lennox using?


Definitions:

Unilateral Contract

A type of contract in which only one party makes a promise to perform in exchange for an act by the other party.

Promissory Estoppel

A legal principle that prevents a party from retracting a promise when the other party has reasonably relied on that promise to their detriment.

Consideration

Something of value that is promised, given, or received in a contract to make it legally binding.

Moral Consideration

Ethical values or principles that influence an individual’s decisions and actions, often guiding behavior in social and professional contexts.

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