Marie's Boss Has Asked Her to Compile a Spreadsheet for This

question 12

Multiple Choice

Marie's boss has asked her to compile a spreadsheet for this month's orders.Marie has never worked in Microsoft Excel before,but she is a good worker and her boss is confident she can learn how to use the software quickly.Which of the following best describes the maturity level of Marie and the leadership style that her boss should use so that the job gets done?

• A)Low maturity of employee: the manager should use the telling style
• B)Low to moderate maturity of employee: the manager should use the selling style
• C)Moderate to high maturity of employee: the manager should use the participating style
• D)High maturity of employee: the manager should use the delegating style

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Definitions:

Family Branding

A marketing strategy that uses a single brand name for all of a company's products or services to capitalize on brand recognition.

Subbranding

A marketing strategy that creates a subsidiary or secondary brand within a main brand to appeal to different customer segments.

Multiproduct Branding

A marketing approach in which a single name is utilized by a corporation for every item within a given category of products.

Mixed Branding

A marketing tactic where a firm uses its own brand along with a reseller's brand to reach a different segment of customers than it usually targets.