Macklin Is the Supervisor of Alice and Connie at a Midsized

question 91

Multiple Choice

Macklin is the supervisor of Alice and Connie at a midsized marketing firm.Alice is the manager of social media and Connie is the manager of print media.Macklin has received word that one of their clients has decided they want to reduce the size of the social media marketing and increase the number of print ads they run every month.Immediately after he got the news,Macklin called both women into his office and told them the news.Alice quit on the spot and Connie went back to her office to work on another account.From this story,we can surmise that Macklin did not accomplish which step of the message-sending process where Alice is concerned?

• A)stating his communication objectives
• B)transmitting his message
• C)checking the receiver's understanding
• D)getting a commitment and follow up

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Definitions:

Bad Debt Expense

The estimated amount of accounts receivable that will not be collected, recognized as an expense.

Gross Profit

The gap between sales income and the expense of sold products prior to subtracting costs for overhead, employee salaries, taxes, and interest.

Current Assets

Resources anticipated to be exchanged for cash, disposed of, or utilized within a 12-month period or the length of the operating cycle, whichever is greater.

Sales Returns

Transactions where customers return previously purchased merchandise, leading to a reduction in sales revenue for the seller.