Examlex
Encoding is the process of translating the message into a meaningful form and determining if feedback,a response,or a new message is needed.
External Evaluation
The assessment of an organization's performance, project, or policy conducted by an independent entity to ensure objectivity and credibility.
Concept Test
An evaluation or survey designed to gauge the potential market acceptance or appeal of a new product idea before its development.
New-product Idea
A concept or proposal for a product that has not been previously introduced to the market, often assessed during the product development phase.
Open Innovation
A business strategy that encourages the use of external and internal ideas and collaborations to drive innovation and speed up development processes.
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