Examlex
The five components of internal environment include mission, value, system processes, resources, and organization.
Market Share
The market share that a certain company or product possesses within the industry.
Product
Any item or service offered for sale, capable of satisfying a customer's need or want.
Product Differentiation
A marketing process that showcases the differences between products. Differences may be real or perceived and are often used to compete in the market.
Buyer's Mind
Buyer's mind refers to the perceptions, options considered by and motivations of a consumer when making purchasing decisions.
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