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Anna Is Using the BCG Growth-Share Matrix to Perform a Portfolio

question 107

Multiple Choice

Anna is using the BCG Growth-Share Matrix to perform a portfolio analysis for her company, Craycol Incorporated, which has four divisions: Red, Orange, Yellow, and Green.The Yellow division is doing quite well.Although it faces strong competition in a market that is still growing and changing rapidly, it currently has a narrow lead in market share.The Red division has long been the company's top performer and dominates market share in an industry that has been stable for the past ten years.The Green division has been performing poorly for the past five years, and there doesn't seem to be much opportunity to gain market share from its competitors, as customer demand has dropped significantly and is not likely to increase.The Orange division is Craycol's newest division.The market Orange produces products for is potentially large, but many other companies are pursuing the same customers and it remains to be seen how Orange will perform, as it currently lags behind some of its competitors while outperforming others.According to the BCG Matrix, the __________ division would likely be identified as a Question Mark.

Definitions:

Unconditional Positive Regard

A concept in client-centered therapy postulating that the therapist accepts and supports the client, no matter what they say or do, helping clients to feel more comfortable and open with their feelings.

Authentic

The quality of being genuine, true to oneself, and transparent in one’s interactions and existence.

Existential Therapies

A category of psychotherapeutic approaches that focus on individual free will, self-determination, and the search for meaning within the human experience.

Responsibility

Being in a position where you have obligations to manage a situation or govern over an individual.