Solved

Anna Is Using the BCG Growth-Share Matrix to Perform a Portfolio

question 50

Multiple Choice

Anna is using the BCG Growth-Share Matrix to perform a portfolio analysis for her company, Craycol Incorporated, which has four divisions: Red, Orange, Yellow, and Green.The Yellow division is doing quite well.Although it faces strong competition in a market that is still growing and changing rapidly, it currently has a narrow lead in market share.The Red division has long been the company's top performer and dominates market share in an industry that has been stable for the past ten years.The Green division has been performing poorly for the past five years, and there doesn't seem to be much opportunity to gain market share from its competitors, as customer demand has dropped significantly and is not likely to increase.The Orange division is Craycol's newest division.The market Orange produces products for is potentially large, but many other companies are pursuing the same customers and it remains to be seen how Orange will perform, as it currently lags behind some of its competitors while outperforming others.According to the BCG Matrix, the __________ division would likely be identified as a Cash Cow.

Definitions:

Lumpectomy

Lumpectomy is a surgical procedure to remove cancerous or other abnormal tissue from a breast, sparing most of the breast tissue.

Surgical Removal

The process of cutting out or excising a part of the body or a growth, often through an operative procedure.

Breast Lump

A localized swelling, growth, or mass in the breast, which can be benign or indicative of breast cancer.

Cervical Cancer

A type of cancer that occurs in the cells of the cervix, which is the lower part of the uterus that connects to the vagina.