What Is Operational Planning

question 23

Essay

What is operational planning?

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Definitions:

Franchise System

A method of distributing products or services involving a franchisor, who establishes the brand's trademark or business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.

Channel Conflict

A situation where there is discord or competition among channel partners such as manufacturers, wholesalers, and retailers, often due to overlapping territories or conflicting interests.

Channel Member

A participant in the marketing channel, such as a retailer or distributor, through which goods and services flow from producers to consumers.

Channel Circumvention

A distribution strategy where a producer sells their products directly to consumers, bypassing intermediary levels of distribution.