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The step in Lewin's change model that includes the change process in which employees learn new, desirable behaviors, skills, values, and attitudes is __________.
Potential Buyers
Individuals or organizations that might be interested in purchasing a product or service.
Warranties
Guarantees issued to the purchaser of a product by its manufacturer or seller, promising repair or replacement within a certain period if necessary.
Adverse Selection
A situation where there is an imbalance in information that results in high-risk parties being more likely to engage in transactions than low-risk parties, often observed in insurance markets.
Good Quality
The degree to which a product or service meets or exceeds customer expectations.
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