Examlex
Which of the following is a good probing response?
Market Group
A set of consumers or businesses with similar needs or characteristics that a company aims to serve.
Categories of Adopters
Groups into which consumers can be segmented based on their readiness and speed to adopt a new product or innovation.
Product Life Cycle
The course of a product's sales and profits over its lifetime, typically divided into introduction, growth, maturity, and decline phases.
Diffusion of Innovation
The process by which a new idea, product, or technology spreads through a culture or market over time.
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