__________ Is the Process of Thinking About, Decoding, and Evaluating

question 5

Multiple Choice

__________ is the process of thinking about, decoding, and evaluating the message.

• A)Analyzing
• B)Recoding
• C)Listening
• D)Checking understanding

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Definitions:

Retrieval Set

Includes those brands or stores that the consumer can readily bring forth from memory.

External Locus of Control

A psychological concept describing individuals who believe that their successes or failures result from external factors and forces beyond their personal control.

Perceived Benefits Analysis

The evaluation of the advantages or improvements that individuals or organizations anticipate or experience from a product, service, or action.

Social Risk

The fears that consumers suffer when they worry others might not regard their purchases positively.