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What is the correct formula for the performance formula?
Personal Relationship
A connection between individuals based on emotional ties, commitment, mutual benefits, or shared experiences.
Customer
An individual or business that purchases goods or services from a company.
Advertising Campaign
A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).
Effectiveness Tests
Evaluations designed to measure the success or performance of a process, product, or strategy.
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