Examlex
A ________ is one of the few optical phenomena more frequently observed with the moon than the sun.
Retrieval Set
Includes those brands or stores that the consumer can readily bring forth from memory.
External Locus of Control
A psychological concept describing individuals who believe that their successes or failures result from external factors and forces beyond their personal control.
Perceived Benefits Analysis
The evaluation of the advantages or improvements that individuals or organizations anticipate or experience from a product, service, or action.
Social Risk
The fears that consumers suffer when they worry others might not regard their purchases positively.
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