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Interest groups and parties direct more money to competitive races in large states because their campaign dollars have a greater potential impact.
Distribution Channels
Pathways through which a product or service passes until it reaches the end consumer, often involving intermediaries like wholesalers, retailers, or distributors.
Promotional Element
A component of a marketing strategy focused on communicating the value of a product or service to potential customers to increase awareness and sales.
Product Characteristic
Specific attributes or features that define a product and distinguish it from competitors.
Technical Sophistication
The level of advanced technical knowledge and capability incorporated into products, processes, or services.
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