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Which of the following is NOT a major challenge currently facing state and local governments?
Cost Per Click
A digital advertising metric that measures the amount paid for each click on an ad, indicating the cost of directing a user to a website or landing page.
Advertiser
An individual or company that pays to promote their product, service, or brand through various forms of media.
Publisher
An individual or company that prepares and issues books, journals, music, or software for sale.
Audience Analysis
Audience analysis is the process of examining and understanding the demographics, preferences, and behavior of a target audience to tailor content or products effectively.
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