When It Is Believed That a Law Treats People Differently

question 9

Multiple Choice

When it is believed that a law treats people differently because of their race, national origin, or religion, the courts treat the case under the test of

• A)rational basis.
• B)strict scrutiny.
• C)heightened scrutiny.
• D)suspect class.
• E)legitimate basis.

Understand the concept of attention and its limitations in consumer behavior.

Grasp the impact of advertisement characteristics (e.g., size, novelty) on consumer attention and sales.

Appreciate how repeated exposure to the same stimuli can lead to adaptation or habituation.

Understand contrast creation techniques and their role in capturing consumer attention.

---

Definitions:

Short-term Memory

The capacity for holding, but not manipulating, a small amount of information in mind in an active, readily available state for a short period of time.

Plus Or Minus

A symbol indicating the precision of an approximation or variation that could occur within a certain range.

Eidetic Memory

The ability to recall images, sounds, or objects in memory with extreme accuracy and in seemingly unlimited volume.

Dreams

A series of thoughts, images, and sensations occurring in a person's mind during sleep.