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John operates a small repair business and is in desperate need of a certain type of building material.He obtains the material from a large corporation,but is charged a grossly unreasonable price and is forced to buy other material he does not need.In view of the buyer's unequal bargaining power and unreasonable terms of the contract,this may be a case of:
Market Penetration
A growth strategy where a company aims to increase sales of existing products or services in its current markets, often through competitive pricing, advertising, and promotions.
Market Development
A growth strategy where a company seeks to expand its existing product or service into new markets to attract additional customers.
Build Brand Awareness
The process of making consumers more familiar with a brand, its products, and its values.
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