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What Is Negotiation? How Does One Become a "Holder" of an Instrument

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What is negotiation? How does one become a "holder" of an instrument?


Definitions:

Brand Loyalty

Brand loyalty is the tendency of consumers to continuously purchase the same brand's products or services over competitors due to favorable experiences or perceptions.

Consistent Purchase

The behavior of consumers repeatedly buying the same brand or product over time.

Learned Predisposition

An acquired tendency or inclination towards certain behaviors, choices, or attitudes as a result of past experiences or influences.

Attitude

A mental inclination shown through the assessment of a specific entity with a level of preference or aversion.

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