Examlex
The scope of an EIS:
Incremental Innovation
Refers to minor improvements or simple adjustments made to existing products, services, or processes.
Market Driven
Describes a business strategy or approach that is guided by the needs and wants of the market and customers.
Follower Brands
Brands that do not lead in innovation or market share in their category but follow trends set by others, often focusing on adapting to established market dynamics.
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