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Assumption of Cost
The process by which one party agrees to take on the financial responsibility for certain costs, often seen in contracts or agreements.
Trade Shows
Events where companies within a specific industry showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.
B2B Sales
Business-to-Business sales involve transactions between two companies, rather than between a company and individual consumer.
Preapproach Stage
The stage in the selling process where the salesperson gathers information and prepares for a sales presentation.
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