Intangible Items

question 18

Multiple Choice

Intangible items

• A)cannot be sold.
• B)can be seen.
• C)cannot be touched.
• D)all of these choices.

Interpret consumer behaviors in real-life scenarios.

Acquaint with various consumer research methodologies.

Distinguish between primary and secondary research.

Understand the components and techniques of qualitative and quantitative consumer research.

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Definitions:

Emergency Contraception

A method used to prevent pregnancy after unprotected sex or contraceptive failure, often referred to as the morning-after pill.

Abortions

A medical procedure that ends a pregnancy.

Abstinence

The act of refraining from engaging in certain behaviors or indulgences, commonly used in the context of sexual activity or substance use.

Postpartum Blues

A common, temporary psychological state of sadness, worry, and weariness that many mothers experience shortly after childbirth.