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In the service industry why is it important to know exactly what characteristics of the service need to be emphasized? Give an example.
Urban Fashions
Clothing styles that emerge from urban cultures and lifestyles, often reflecting the dynamic and diverse aspects of city life.
Market Segmentation
The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.
Urban Cities
Densely populated areas characterized by high human settlement and infrastructure indicative of a significant economic, political, and cultural center.
Market Segmentation
The process of dividing a target market into smaller, more defined categories.
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