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A gap in the service process that is considered the misperception by the service provider of what the customer truly needs.
Coercive Power
The ability to control others through the threat of punishment or the imposition of unpleasant conditions.
Positive Outcomes
The beneficial or desired results of an action or set of actions, often used in the context of goals and objectives.
Behavior Control
The manipulation of an individual's actions through regulations, rules, or other managerial strategies.
Position Power
The authority and influence a person possesses within an organization, derived from their job or official position.
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