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The Astebro study (2004) of R&D projects found that all the characteristics below were excellent predictors of project commercial success, EXCEPT __________.
Operating Cash Flow
A measure of the cash generated by a company's normal business operations, indicating its ability to pay bills and fund investments.
Capital Spending
Funds used by a company to acquire or upgrade physical assets such as property, industrial buildings, or equipment to improve its operations and revenue.
Operating Cash Flow
The cash generated from the normal operating processes of a business, reflecting the company's ability to generate sufficient cash to meet its operating expenses.
Book Value
The difference between a company's total assets and its total liabilities, as shown in the balance sheet.
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