Identify Two Objections Commonly Raised by Marketing Organizations Against the Early

question 22

Essay

Identify two objections commonly raised by marketing organizations against the early participation by engineering and manufacturing in the selling process to external customers.Explain how you would counter these objections.

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Definitions:

Seasonal Spending

The practice of altering expenditure based on the season, often influenced by holidays, climatic changes, or other seasonal events affecting consumer behavior.

Marketing Research Study

A Marketing Research Study involves systematically collecting, analyzing, and interpreting data about a market, including products and consumers, to inform business decisions.

Syndicated Data

Data collected on a regular basis by market research companies and then sold to businesses interested in the findings for their market analysis.

Informal Marketing Research

Informal Marketing Research involves gathering market data and insights in a non-structured manner, often through casual conversations, observations, or unsolicited feedback.