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Generally, Companies Follow One of Two Broad Strategies: Offering a Quality

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Essay

Generally, companies follow one of two broad strategies: offering a quality product at a low price, or offering a unique product or service priced higher than the competition. Is it possible to follow a strategy that is "in the middle"?


Definitions:

Lingual Frenulum

A small fold of mucous membrane that attaches the middle of the under surface of the tongue to the floor of the mouth, aiding in tongue movement.

Tongue

A muscular organ in the mouth that aids in chewing, swallowing, and taste sensation.

Salivary Glands

Glands located in the mouth that produce saliva, aiding in digestion and maintaining oral health.

Pepsinogen

The inactive precursor of pepsin, a digestive enzyme that is secreted by the stomach wall and activates in gastric acid.

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