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Generally, Companies Follow One of Two Broad Strategies: Offering a Quality

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Essay

Generally, companies follow one of two broad strategies: offering a quality product at a low price, or offering a unique product or service priced higher than the competition. Is it possible to follow a strategy that is "in the middle"?


Definitions:

Rigidly Defined

Described or specified with strictness and inflexibility.

Flexible

Capable of bending easily without breaking; adaptable to change or capable of being modified to suit different conditions or uses.

Natural Selection

A fundamental mechanism of evolution where organisms better adapted to their environment tend to survive and produce more offspring.

Highly Flexible

Capable of being easily modified to adapt to new conditions or to bend or move without breaking.

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