Mary Works in the Public Relations Department of New Trends

question 4

Multiple Choice

Mary works in the public relations department of New Trends Sales Company.Her job includes portraying New Trends's activities in their best light.In this context,ethics consist of

• A)a different set of principles from those that apply to other activities.
• B)the same moral principles that apply to non-business activities.
• C)those principles that produce the most favorable financial outcome.
• D)whatever saves New Trends's "face."

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Definitions:

Green Globes

A certification program focused on improving environmental performances of buildings through sustainable design and operations.

LEED

Leadership in Energy and Environmental Design; a widely used green building certification program that evaluates the environmental performance of a building.

ISO 14000

A family of international standards related to environmental management aimed at helping organizations minimize their environmental impact.

Kyoto Protocol

An international treaty that commits its parties by setting internationally binding emission reduction targets to combat global warming and climate change.