Cost Allocation Is ________

question 10

Multiple Choice

Cost allocation is ________.

• A) the process of tracking both direct and indirect costs associated with a cost object
• B) the process of determining the opportunity cost of a cost object chosen
• C) the assignment of indirect costs to the chosen cost object
• D) made based on material acquisition document

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Definitions:

Customers Reached

The total number of potential or actual customers who come into contact with a particular marketing message or campaign.

Brand Strategy

A long-term plan to develop a successful brand; it involves how you plan to communicate your brand messages to your target customers.

Target Audience

The specific group of consumers identified as the intended recipients of a product, service, or marketing campaign.

7 Ps

A marketing theory that extends the original 4 P’s (Product, Price, Place, Promotion) to include People, Processes, and Physical evidence.