Bubbly Bottling Company Is Engaged in the Soft-Drink Bottling and Distribution

question 2

Essay

Bubbly Bottling Company is engaged in the soft-drink bottling and distribution industry in the states of New York and New Jersey.The firm currently has about 40 percent of the market for these products and related services.Carbonate Distribution Corporation competes with Bubbly in the same states.Carbonate has about 35 percent of the market.If Bubbly were to acquire the stock and assets of Carbonate,would Bubbly be in violation of any of the antitrust laws? If so,which one? Discuss fully.

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Definitions:

Market Penetration

The extent to which a product or service is recognized and bought by customers in a particular market.

Diversification

A strategy of investing in a variety of assets to reduce exposure to any single investment's risk.

Strategic Marketing Process

A systematic approach to planning, executing, and managing marketing efforts to achieve business objectives.

Marketing Mix

A model used to review and manage a business’s marketing strategies, traditionally made up of the four Ps: product, price, place, and promotion.