Examlex
VIPS stands for:
Complete Sentence
A group of words that expresses a complete thought, typically containing a subject and a predicate.
Audience-centered
An approach to communication that tailors the message to the preferences, interests, and expectations of the intended audience.
General Purpose
The broad, overarching goal or intent behind an action, strategy, or communication.
To Actuate
To put into motion or action; to initiate or activate.
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