Examlex
Match each definition to the corresponding term.
-George Michael Gazda
Marketing Mix
A foundational marketing model that combines the four Ps: Product, Price, Place, and Promotion, to meet customers' needs and achieve business goals.
Hybrid Strategy
A strategy in business that incorporates aspects of various tactics, like being the cost leader and offering unique products or services, in order to gain an edge over competitors.
Order Costs
Expenses associated with placing and receiving orders, often including shipping, handling, and procurement expenses.
Retailer
A business entity that sells goods to consumers for personal or household use, varying from small shops to large chain stores.
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