In A(n) ____________________ Account, a Specific Type of Behavior Is

question 6

Short Answer

In a(n) ____________________ account, a specific type of behavior is noted each time it occurs.

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Definitions:

Customer Relationship Management

A strategic approach to managing a company’s interactions with current and potential customers, typically involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

B2B Marketers

Marketers who specialize in creating and implementing marketing strategies for transactions between businesses, as opposed to transactions between businesses and consumers.

Demographic Data

Statistical information about the characteristics of a population, such as age, gender, income, and education, used for market analysis.

Personalize

Tailoring a product, service, or experience to meet the specific needs or preferences of an individual customer.