Examlex
Match the following terms with the descriptions below.
-Osmosis
Concentrated
Refers to a strategy that focuses efforts and resources on a specific, narrow market segment or audience.
Micromarketing
Marketing strategies tailored to meet the needs and preferences of very specific segments of the market or individual customers.
Positioning
The effort to influence consumer perception of a product or brand relative to the perception of competing brands.
Micromarketing
Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.
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