Ric Designs a New Tablet Computer That He Names "Sci

question 24

Multiple Choice

Ric designs a new tablet computer that he names "Sci Phi." He also writes the operating manual to be included with each final product.Ric can obtain patent protection for

• A)the tablet computer.
• B)the "newness" of the tablet computer.
• C)the name.
• D)the operating manual.

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Definitions:

Deceptive Advertising

Marketing practices that mislead or misinform consumers about the nature, qualities, or benefits of a product or service.

Reasonable Consumer

An average person who is considered when evaluating the advertising and selling of products, to determine if the information presented is misleading.

Advertising Claim

refers to statements made by a business in advertising material about the quality, efficacy, or benefits of their products or services.

Online Disclosure

The act of making information or details available to the public via the internet.