Nonfinancial Performance Measures ________

question 145

Multiple Choice

Nonfinancial performance measures ________.

• A) are usually used in combination with financial measures for control purposes
• B) are rarely used to evaluate overall efficiency
• C) allow managers to make informed tradeoffs
• D) are often the sole basis of a manager's performance evaluations

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Definitions:

Corporate Presence

Corporate presence refers to the way a company presents itself and interacts with its stakeholders through branding, communications, and social responsibility efforts.

Communication Efforts

The activities undertaken to convey or exchange thoughts, messages, or information effectively.

Social Media

Platforms and technologies that enable users to create, share content, or participate in social networking online.

Diverse Groups

Collections of individuals from varied backgrounds, cultures, experiences, and perspectives, which can enrich interactions and outcomes.