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What Is Benchmarking, and How Is It Useful to a Company

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What is benchmarking, and how is it useful to a company?


Definitions:

Sales Mix

Sales mix is the proportion of different products or services that compose the total sales of a company, influencing overall profitability.

Profit-Volume Chart

A graphical representation that shows the relationship between a firm's profits and its volume of sales.

Cost-Volume-Profit Chart

A graphical tool used in managerial accounting to analyze how changes in cost and volume affect a company's profit.

Contribution Margin

The gap between a product's sales revenue and its variable expenses, which serves to offset fixed costs and produce earnings.

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