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The consumer is in equilibrium when
Self-perception Theory
A concept suggesting people develop attitudes and opinions by observing their own behavior and concluding what attitudes must have caused it.
Evolutionary Theory
A scientific theory that explains the diversity of life on Earth by means of natural selection, where organisms better adapted to their environment tend to survive and produce more offspring.
Social Identity Theory
The view that social identity is a crucial part of self-image and a valuable source of positive feelings about oneself.
Cognitive Dissonance Reduction
The process of resolving the discomfort caused by holding two or more conflicting cognitions (beliefs, attitudes) by changing, adding, or minimizing one of the discordant factors.
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Q132: Which of the following statements is NOT