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Product Class
A broad category of products that serve a similar function or are marketed to the same customer segments.
Product Life Cycle
The progression through which a product goes from its introduction to market to its eventual withdrawal, typically going through stages such as introduction, growth, maturity, and decline.
Marketing Objective
A specific goal that a company wants to achieve with its marketing efforts, such as increasing brand awareness or sales.
Growth Stage
A phase in the product life cycle characterized by rapid sales growth, more competitors, and increased marketing and production.
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